The Music Industry is Evolving – The Sense of Smell in Musical Videos?
Thanks to many of the major corporations designing and building hardware for home living room entertainment systems to run computer games, virtual reality, 3D, and holographic movies there is a new technology coming soon. A sense of smell in your living room corresponding to the scene in a movie, or the current action in a video game, and these smell-o-matic digital scent sequencing devices will dispense the smells as you watch, making everything seem more real to life.
Why is this important for the music industry? Well, think of the possibilities for those watching YouTube Videos or watching MTV. How many times have you watched a video where they are on the beach? How about that ocean spray salt-air smell? How about a video where Enya is singing the Oronoco Flow, perhaps standing in a field of daisies on a high cliff above the ocean below? In fact, if you just stop and think about this for a second you will see the opportunity to connect with your fans through music videos which captures their hearts, minds, ears, sight, and now smell too!
How would the smell be dispensed? Well, the old smell-o-matic system concept of the 1960s and the patent suggested a dispensary behind the TV, and then there is the issue of time. In a movie the scenes might last a while or playing an online computer game in a computer online community, you’d be racing cars, flying a simulator, or fighting a war, thus the burning rubber, JP5, or napalm smell would be more constant. However, watching a music video would be less than 3-5 minutes, and might have more than one scene.
Therefore, the dispensing unit would be quick, and it would have to be close or timed release. This could be done by requiring a small amount of calibration on the user end, to find their “average” distance from the TV, or using the motion capture to determine positioning. I was discussing this with a fellow think tanker who stated that for a movie, the users might rent the DVD along with the smell cartridge which would have each of the smells in various movie scenes.
For a Music Video, various venues, such as Rock, Classical, Country, R and B, Rap, Techno, or Christian you might have a smell cartridge of the top 50 songs, and each would be sequenced digitally, with a smell code to mix the scent chemicals properly for the user. Yes, soon a sense of smell is coming to a music video in a living room near you. Please consider all this.
Lance Winslow is a retired Founder of a Nationwide Franchise Chain, and now runs the Online Think Tank. Lance Winslow believes writing 23,777 articles by 7 PM on June 27, 2011 is going to be difficult because all the letters on his keyboard are now worn off now..
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