Which Internet Marketing Tool Should You Use?

By James Boulay

If you have any involvement in eCommerce or Internet Marketing you more than likely receive 20 plus emails daily with some new and flashy Internet Marketing tool. Have you ever stopped and wondered how many new bells and whistles there could be? An internet marketing tool that just arrives on the market seems to be outdated within a weeks time. What should you be looking for to make the eCommerce process run more efficiently for you to better allocate your time and make more strategic internet marketing implementations? The bells and whistle’s I had previously mentioned are normally nothing more than innovations on products or software that work fine at drastically lower prices.

A tool that is pretty much mandatory is having a website. There are a ton of offers for various styles and types of websites that can be set up for you, but is there a need? GoDaddy, for example, has a product called Website Tonight that sets up your site design in a point and click method. The only typing you need to do yourself is adding your content. That product if you want to keep it under five dollars a month is extremely limited.

If you do not want limitations on what you are able to do, I would buy a domain and hosting from a company such as HostGator or Just host who in comparison charge pennies on the dollar. They do take slightly more of a technological working knowledge to build a site, however there is a tool that can help massively take away the headaches you will encounter. On your cPanel you can set-up and install WordPress. WordPress is much more than a blog or blog platform in my opinion, it is pretty much an imperative Internet Marketing tool! You can do so much including creating a membership program, ad shopping carts, and so much more that you would not think a blog was able to do. For an easy Internet Marketing tool that will help you create a website I would go with WordPress.

If you are making your own website from scratch, you will need to work with HTML. I found HTML to be incredibly. Difficult to work and set up properly. I found out about NVU which is yet another easy to use Internet Marketing tool. With this tool you can upload images, video, audio, etc. I find this to be one of the most time-saving and valuable. Internet Marketing tools I use on a regular basis. In fact, I use this for site design, creating opt-in forms, and pretty much anything else I can create. When you are done with the design, you simply click source code and you have all your HTML set up for you and you can simply just copy and paste the generated code!

Another helpful Internet Marketing tool is an FTP client, such as FileZilla. I use this tool regularly for my sites. It allows you to upload content onto your websites that is located on your computer. It makes file uploading ridiculously easy and it works super fast. All you need to know for FileZilla to work is your domain name, hosting username and password, and where on your files are located. Another thing I use this specific Internet Marketing tool for is creating directories on my domain which would drive me crazy if I had to do it by hand.

A final tool I consider border line mandatory is an autoresponder. This tool can get extremely pricey. For the ability to communicate with 2,500 people via email it can cost you $30.00 or more. If you know where to look, this Internet Marketing tool can actually be free. ListWire is a free autoresponder that allows you to have upto 10,000 subscribers! Why would you need an autoresponder? Communication with your prospects (coined “the list” in the eCommerce world), follow-up emails, and sales for individuals who may need more time to consider your product.

It is impossible to lable any specific Internet Marketing tool. As the best or most needed. The above list gives you an Internet Marketing tool that is free to use (aside from hosting) for the toughest aspect of eCommerce. Each Internet Marketing tool I listed has helped me personally increase my time management and efficiency dramatically.

I have been involved in Internet Marketing for over a decade with great successes. I am a firm believer in using concept, business theory, and the basics. I have helped hundreds of individuals with “boot-strap” business development.

http://niche-marketing-blogs.com and http://thebusinesshelper.net are two of the numerous websites I own or manage.